This noted retail strategist will teach you how to "Get Into the Mind of Your Customer: How Retailers Think, Buy, and Sell Your Work and How You Can Influence It All."
3:20 PM - 5:20 PM - Kate Peterson
Get into the Mind of Your Customer: How retailers think, buy, and sell your work and how you can influence it all
Selling your collection to a retail owner is a great, but small, step on the road to success. What happens when your product arrives at the store? Will it be presented in a way that conveys your brand message? Will the front line salespeople understand your unique selling proposition? Will you be important enough to command both attention and prime real estate? And why won't they reorder - even when you know your line has been selling in the store?
Spend the afternoon with an industry consultant who has worked with hundreds of retail operations throughout the works, and who, more importantly, knows how to think like a retailer. Learn how best to communicate your message, and what really qualifies as support. Develop the skills you need to build a fan base amongthe retail salespeople who are key to your success. Program topics will include:
- Choosing well. How to identify retailers with design strategies - and values - that match your own, and the sales talent to support them.
- Strategies for becoming the 'go-to' artist for top salespeole and for garnering influence at the counter.
- Props, packaging, and collateral - what's important and what's not in support for your line
- Innovative thinking when it comes to meeting with 'unreasonable' demands
- Proven launch strategies that will build momentum and generate excitement
- Follow-up and maintenance that will ensure long-term success
