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The Designer CEO Summit is a full-day conference created just for you - the designer business owner. It is nine solid hours of education, insight, peer interaction, and inspiration. It is the culmination of 10 years of conference development by Jeweler's Resource Bureau, and it is something you will not want to miss.

Pre-Summit Workshop

Best Practices for Do-it-Yourself Publicity, Sales Strategies, and Trunk Shows

  • Where? NYC Seminar Center, 71 W. 23 Street, NYC
  • When?  Saturday March 13th
  • Limited seating - first 40 registrants only!
  • Learn the tricks of the trade that every designer needs from two PR pros who understand the jewelry business.
  • Only $79 for this extra day -- you can't afford to miss it!

 

sign up -- just $79 for both workshops -- by clicking here.

Sales Strategy and Trunk Show workshop

2:15 - 3:15 PM

Sales Strategy and Trunk Show Workshop
with Fran Pennella, President of Benali Consulting, LLC

Fran's one-hour workshop will teach you:

  • The questions to ask when planning an event calendar
  • How and when to do a trunk show at a retailer's store
  • What you need to have done to approach a retailer
  • How to choose a trade show
  • Prepare for a trade show: sales, marketing, and PR tips
  • And so much more . . .

Fran Pennella started Benali Consulting in 2009 to bring her 10+ years of marketing and sales acummen to a wider audience. She works with small designers and retailers to help them increase sales, exposure and maximal effectiveness.

sign up instantly by clicking here.

Get the Most Out of Your Publicity Effort

1:00 - 2:00 PM

Publicity Workshop
with Cindy Edelstein
Jeweler's Resource

Cindy's one-hour workshop will teach you:

  • What a press kit is and how to create one yourself
  • What goes into a press kit
  • How to write about you and your jewelry effectively
  • Who to send your press kit to
  • What to do after you send them your press kit
  • And so much more . . .

 

sign up instantly by clicking here.

Present a Professional Press Kit

Need photos of your jewelry or a head shot for your press kit?

We have invited noted jewelry photographer Ralph Gabriner to set up during our Pre-Summit Workshops to make it easy for you to get some product photography handled easily and affordably. Ralph is offering a special rate (billed seperately by Ralph) for our Workshop Attendees.

If you need a headshot, Frank Stankus, will be set up to shoot you during the afternoon, too. Frank's headshot cost is $50 for this event - it's a real deal! Do your own make-up and hair, please.

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